What we learn auditing other people’s accounts
Guides with concrete numbers and explicit conditions. No “10 tips” listicles, no content written to fill a calendar.
Shopify will tax return shipping fees from October 23. Check for double tax
From October 23, 2026, Shopify Tax calculates tax on US return shipping fees automatically. If you patched that by hand, you may now count it twice.
October 6, 2026 · 7 min read
Agents can now place the order on your Shopify store, not just fill the cart
On September 28 Shopify extended WebMCP into checkout. An agent can read the checkout, change its fields and submit the order with buyer confirmation — with no merchant configuration, and no documented way to turn it off.
October 1, 2026 · 8 min read
Shopify freezes script tags on October 1. Nothing breaks that day, and that is the problem
On October 1 Shopify blocks new script tags on every API version. Existing ones keep running until March 1, 2027 — which is exactly why most stores will not notice their tracking is on a deadline until it is gone.
September 22, 2026 · 8 min read
Shopify made your storefront agent-callable on August 5. You did not install it
Every Liquid storefront now exposes ten WebMCP tools that let an AI agent search your catalog, change the cart, head to checkout and answer policy questions on your behalf. Nothing to configure, and one of those tools deserves your attention today.
September 15, 2026 · 9 min read
ChatGPT ads: what a US store should know before spending on them
OpenAI put ads in ChatGPT, and a self-serve manager followed. Here is who actually sees them, what the platform hands an advertiser, and the three reasons this behaves nothing like Meta.
September 7, 2026 · 9 min read
Global Privacy Control on Shopify: what US stores actually have to do in 2026
Twelve states now require honoring universal opt-out signals, and Shopify honors GPC automatically — but only in the regions you configured. If you never opened that screen, nothing is being honored.
August 27, 2026 · 9 min read
Shopify agentic storefronts: your store is already opted in
Agentic storefronts are on by default for eligible Shopify stores, and Shopify manages the channels for you unless you say otherwise. Here is what that means, what silently excludes your products, and the checklist to run this week.
August 24, 2026 · 8 min read
Why your brand is invisible to ChatGPT (and what to do about it)
Buyers increasingly ask an assistant before they search. Here is how AI models decide which brands to name, and the concrete work that gets you into that answer.
August 12, 2026 · 7 min readWe also publish in Spanish
We write each article in the language of its audience. We do not translate literally from one to the other.
- Tu tasa de conversión en Shopify subió el 21 de septiembre. No vendiste más · ES · 8 min
- Mercado Libre compró la entrega del mismo día en tu ciudad. Qué hace una marca con tienda propia · ES · 9 min
- Bre-B cumplió un año y pasó de 90.000 a 5,2 millones de comercios. Tu checkout de Shopify sigue igual · ES · 9 min
- Tu tienda carga rápido en tu oficina. El problema es el celular de tu cliente a las diez de la noche · ES · 9 min
- Amor y Amistad es el 19 de septiembre: qué alcanzas a arreglar en doce días · ES · 9 min
- WhatsApp cobra las respuestas desde el 1 de octubre: en Colombia, $2,95 cada una y 1.000 gratis al mes · ES · 8 min
- Bre-B y tu tienda Shopify: qué se puede cobrar hoy en Colombia y qué no · ES · 8 min
- 7 errores que queman tu presupuesto en Meta Ads (y cómo detectarlos) · ES · 7 min
- Cómo vender en EE.UU. desde Colombia con Shopify: guía completa · ES · 9 min
- Píxel de Meta y API de Conversiones en Shopify: guía completa · ES · 8 min
- Cuánto cuesta crear una tienda Shopify en Colombia en 2026 · ES · 8 min
Shall we start by finding out what is happening with your store?
The first round of the technical audit is free and commits you to nothing: we review everything public about your brand without asking for a single login, send you the report within 48 business hours and read it together in half an hour. If you don’t need to hire us yet, we will tell you.