The prices are published. There is no secret rate card.
One Shopify plan and one WordPress plan. We do not do cut-down versions: a half-built store does not sell, and trimming it on the inside only serves to deliver something that will fail.
Two routes on the same foundation
Both are built on the Wambala Shopify Store (US$3,000). Each package includes it in full and adds its own on top.
Launch
US$4,230
Everything in the Wambala Store, plus basic visual identity and the technical audit. For a brand starting from scratch.
- Wambala Shopify store
- Basic visual identity
- Technical audit
International Expansion
US$4,590
Everything in the Wambala Store, plus localization to a second market with its own currency, language and taxes. For a brand that already sells and is opening another country.
- Wambala Shopify store
- Localization to a second market
Either route includes setting up and verifying the Meta pixel with the Conversions API, Google Analytics 4, Business Manager, the catalog synced with Instagram Shopping, Merchant Center and Search Console. What is charged separately is managing those channels, not configuring them: the store is delivered operational even if you do not hire a monthly plan.
Three plans, and each contains the previous one
Contracted after delivery, once the store is live. Each plan states how much ad spend it manages: the fee is flat within that ceiling, so growing does not make next month more expensive. Ad spend itself is not included and is paid directly to the platform.
Essential
US$1,200/mo
Manages up to US$3,000 in monthly ad spend
The full monthly operation for a store that has just launched and starts at the minimum ad spend.
- Meta Ads management: up to US$3,000 in monthly ad spend
- Technical SEO maintained, plus one optimized article a month
- Two social networks and 12 posts a month: 8 static or carousel and 4 reels
- One photo and video session a month, which produces those 12 assets
- Messages and comments Monday to Friday, answered within 24 business hours
- Two email campaigns a month and three live automations
- Monthly report and a 30-minute review call
What is not included
- Google Ads
- UGC videos
- A second market or a second language
- Weekend coverage
- Ongoing store development: we only fix what breaks
Growth
US$2,600/mo
Manages up to US$8,000 in monthly ad spend
Everything in Essential, with Google Ads included and double the production. For when ad spend goes past US$3,000 a month.
- Everything in the Essential plan
- Meta Ads steps up: up to US$8,000 in monthly ad spend
- Google Ads included: Search, Performance Max and the Merchant Center catalog
- Two SEO articles a month and product page optimization
- Three social networks and 20 posts a month: 12 static or carousel and 8 reels
- Two photo and video sessions a month, plus four UGC videos
- Messages and comments Monday to Saturday, answered within 4 business hours
- Four email campaigns a month and six automations with segmentation
- Store maintenance included
- Bi-weekly report and a monthly review call
What is not included
- A second market or a second language
- Marketplaces: Amazon, TikTok Shop and the like
- UGC broadcast or mass-media rights
- Production with an external location or talent
Scale
US$4,000/mo
Manages up to US$20,000 in monthly ad spend
Everything in Growth, across two markets at once. It is the only plan that runs ads in two different countries.
- Everything in the Growth plan
- The only plan that runs ads in two different markets, each with its own currency, language and audiences
- Meta Ads: up to US$20,000 in monthly ad spend, split across both markets
- Google Ads in both markets
- Advanced SEO in two languages: four articles a month, hreflang and localized product pages
- Three social networks and 28 posts a month, plus eight UGC videos
- Three photo and video sessions a month
- Messages and comments seven days a week, answered within 2 business hours
- Bi-weekly report, bi-weekly review call and a live results dashboard
What is not included
- A third market
- Marketplaces: Amazon, TikTok Shop and the like
- UGC broadcast or mass-media rights
- Production outside Medellín
Above US$20,000 in monthly ad spend, management is charged as 20% of spend.
Why we do not sell ad management separately
Because on its own it does not work. An ad account needs fresh creative every week, product pages that answer what the ad promised, and measurement that attributes the sale correctly. If you hire management alone, you are paying someone to move budget between campaigns using the same video from three months ago.
That is why management lives inside the plan, alongside the content, email and SEO that feed it. And that is why the plan has a spend ceiling instead of a percentage: while you are under the ceiling you pay the same even if you double your spend. Above US$20,000 a month, management is charged as 20% of spend, which is what the market charges on accounts that size.
Minimum ad spend is US$1,000 a month and we do not negotiate it. Below that figure the algorithm does not gather enough conversions to learn, and we would be charging you to manage something that will not work.
Service by service
Everything that can be bought on its own, with its price. Ad management is not on this table because it is not sold on its own.
Build
| Wambala Shopify storeSingle plan. Up to 8 pages and 50 products. | US$3,000 |
|---|---|
| Wambala WordPress siteSingle plan. | US$2,200 |
| Campaign landing pageOne page, up to 6 sections. | US$850 |
| Localization to a second market | US$2,100 |
| Store or site rebuild | US$1,900 |
| Migration to Shopify | US$1,500 |
| Custom section | US$280 |
| Batch of 50 additional products | US$260 |
| Additional page | US$150 |
Visibility and retention
| Monthly SEO | US$700/mo |
|---|---|
| AI visibility · GEO | US$600/mo |
| Email marketing and automations | US$550/mo |
| Store maintenanceUp to 2 hours a month, not carried over. Answered within 24 business hours; a critical failure, within 4. | US$300/mo |
Content
| Social EssentialTwo networks and 12 posts a month. | US$750/mo |
|---|---|
| Social ProThree networks and 20 posts a month. | US$1,400/mo |
| UGC · 4 videosDigital and paid social use. Broadcast or mass-media rights are quoted separately. | US$750 |
| UGC · 10 videosDigital and paid social use. Broadcast or mass-media rights are quoted separately. | US$1,700 |
Brand
| Basic visual identityTwo logo directions; the two revision rounds apply to the one you choose. | US$1,300 |
|---|---|
| Complete brand manualUp to 30 pages and 6 example applications. | US$2,400 |
| Naming and verificationFive name proposals, checked for domain and social handles. | US$650 |
Consulting
| Technical audit · first roundFree for a limited time. We review everything public about your brand, without asking for a single login. | Free |
|---|---|
| Technical audit · second roundIn depth, with the access you choose to share. If you hire us, we do not charge it: it is added to the package and waived. | US$400 |
| 2-hour strategy session | US$350 |
| Hourly consulting | US$150/hour |
Prices in US dollars, valid through 31 December 2026. No VAT applies: providing these services to a company abroad qualifies as an export of services. If you invoice in Colombia, write to us and we will quote in pesos with VAT already included, with no surprise at the end: the local price structure is different and is not a conversion of the dollar one.
How payment works
- Projects in three installments tied to milestones: 40% on signing, 30% on design approval, 30% on delivery.
- The second installment is not charged if you do not approve the design.
- Monthly plans are paid in advance, with a 3-month minimum: one month is not enough for the ads to learn or for us to show you a result.
- 2 revision rounds and 30 days of support included.
- The final installment is paid before access is transferred and before publishing.
- Prices in dollars carry no VAT: invoicing a company abroad is an export of services. If we invoice in Colombia, we quote in pesos with VAT already included.
What is not included
- Ad spend
- Shopify plan or hosting
- Third-party apps
- Klaviyo plan
- Premium theme
- Domain
- Stock image library
- Legal review by an attorney
- Travel outside Medellín
Quoted individually
- Photography, video and events outside Medellín
- Graphic design and physical advertising
- Catalogs over 500 products
- ERP integrations
- UGC broadcast and mass-media rights
- Marketplaces: Amazon and TikTok Shop
Shall we start by finding out what is happening with your store?
The first round of the technical audit is free and commits you to nothing: we review everything public about your brand without asking for a single login, send you the report within 48 business hours and read it together in half an hour. If you don’t need to hire us yet, we will tell you.